Residential Fit Out at Victory Heights, Dubai

Novelia Villa Fit-Out & Extension, Victory Heights

This luxurious villa in Victory Heights’ Novelia community underwent a full-scale luxury residential fit out and renovation, transforming it into a sophisticated and contemporary home. The project included extensive extension works to enhance space and functionality as part of a broader residential fit out Dubai scheme. A standout feature of this villa is the underground spiral wine cellar, a stunning addition that exudes elegance and craftsmanship. The master bathroom boasts state-of-the-art finishes, offering a spa-like retreat, while the fully customised kitchen, designed for both style and practicality, serves as the heart of the home. Every detail of this renovation reflects a seamless blend of luxury, innovation, and comfort.

Project Overview

A returning client of ours got in touch, as he once again needed a residential fit out company in Dubai for his Victory Heights investment property. The goal was to elevate the villa with standout “wow” features, including custom kitchens, panelling, and unique design elements, creating a high-impact look while ensuring the investment supported a strong return .

Initial Consultation & Scope Assessment

We began with a site visit to assess the villa’s condition and understand the full scope of the renovation & fit out services required. The client wanted a complete villa redesign, so precision in assessment was crucial. Following this, we prepared a detailed quotation and invited the client to our studio for a design meeting.

During this session, Kailey, our lead designer, walked the client through:

This meeting was essential for aligning expectations and confirming what was achievable from a design perspective within our renovation and interior design services.

Design & Visualisation

Our team provided a full interior design package, including detailed 3D renders and a video walkthrough. This allowed the client to visualise the villa’s final look and share the concept with potential investors which allowed our client to generate early market interest.

In managing the entire process in-house, from design concepts and material selection to production, we eliminated middlemen, saving time and costs while maintaining quality and consistency as their chosen Dubai fit out contractors.

The design phase concluded with a visit to our sanitaryware supplier, Bangodesign, where the client selected samples and fittings. This hands-on approach demonstrated our commitment to being with clients every step of the way. Once the selections and timelines were approved, we moved to the authority approvals stage.

Approvals & Execution

We handled all necessary authority approvals, ensuring compliance with developer requirements. With approvals in place, the project moved into execution.

This structured approach ensured smooth progress while keeping the client informed at every step.

Site Mobilization

Property protection, installation of drawings and schedules on-site.

Demolition & MEP Works

Plumbing, mechanical, and electrical installations.

Civil Works

Block work, plastering, and other structural activities.

Quality Check & Handover

Prior to handover, Kailey and the project management team conducted a thorough snag check.

After all snagging works were completed, Kailey carries out further detailed checks with the client directly. Once everyone had checked and reviewed all details, we were ready for a sign off of works and that’s when the villa was finally ready for handover.

Project Outcome

Our client was thrilled with the luxury residential fit out transformation. The villa was completely transformed, bringing the design concept fully to life. They were particularly impressed by the custom joinery, including the custom kitchen, all internal panelled doors, decorative wall mouldings, walk-in wardrobe and needless to say, the magnificent spiral wine cellar.

Following handover, we submitted the final inspection applications to the relevant authorities. The villa was then put on the market for AED 30 million, predicted to be the highest-valued villa in Victory Heights.

This confirmed that the client’s objectives were fully met: creating a high-impact, desirable property that stood out in the market. Every stage, from design approvals to material selections, demonstrated measurable progress, consistent communication, and alignment with the client’s investment vision.

Client Experience

The client’s goal was a standout, high-return investment property delivered on schedule with minimal stress. By managing everything in-house, from design to construction, we ensured clear communication, quick solutions, and a smooth, seamless process from start to finish as a residential fit out company in Dubai. This client had a very clear vision and a great eye for design, particularly in terms of finishes and quality, which added value to the investment and made the process much smoother.

- Happy Client

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More Information

The Situation: Who was the client, what was it that made them call you in, what problem did they have, what problems did you diagnose?

Our client was a previous client who returned to us for an initial investment flip property. They wanted to elevate the villa with standout “wow” features that set it apart from similar properties , including custom kitchens, panelling, and unique design elements. The goal was to achieve a high-impact look while staying within a budget that supported a strong ROI. We worked closely with them throughout the process to ensure the designs, budget, and timelines were all perfectly aligned.

The Client’s Objectives: What did they want to achieve out of this & by when? What was their ideal outcome? What better condition were they seeking? Why were they seeking you? How would things be different? What harm would be alleviated? How important was it they succeeded? What would happen if they failed?

Their goal was to achieve a standout, high-return investment property within a set timeline. They wanted a smooth, stress-free experience, knowing that during construction, changes or approval challenges can arise. They chose us because we manage everything in-house through our studio, from design to material selection, ensuring clear communication, quick solutions, and minimal stress throughout the process.

Our Solution: How did it meet the client’s objectives? How did it improve upon what they wanted? How did it save them time & money over what they wanted?

We provided a full interior design package for the property, including a detailed 3D video walkthrough that allowed the client to showcase the project to investors ahead of completion, generating early interest and boosting market appeal. By managing the entire process in-house, from mood boards and material selections to production, we eliminated the need for middlemen or subcontractors. This streamlined approach saved the client both time and money while ensuring quality and consistency throughout the project.

What It Meant to Them: How they would know they’d met their objectives? How specifically, their lives would be different? How would they measure this? What would be their return? What standards would indicate progress each time your representatives met with the client?

The results clearly demonstrated the project’s success. The client purchased the villa for AED 12 million, invested an additional AED 5 million in redesign and upgrades, and marketed the property on the market at AED 30 million, predicted to be the highest-valued villa in Victory Heights.

This outcome confirmed they had fully met their objectives: creating a high-impact, desirable property that stood out in the market and delivered exceptional financial returns. Each stage of the project , from design approvals to material selections, showed measurable progress toward that goal, with consistent communication and results that aligned perfectly with their investment vision.

The Timing: How quickly did you complete the work? Were there any time constraints you had to work around or that were important to the client that you met?

After receiving all necessary approvals, we completed the project within 8 months. The timeline was important to the client, as they wanted to bring the property to market quickly to maximise ROI.

The Value to the Customer: What did the end result mean for the client? What savings did they make? Did they earn anymore? How much time or stress did you save them? What intangible impact was there?

The extensions that increased the property size by 35%. This project became the highest marketed A1-type villa in Victory Heights, Dubai, at AED 30 million, highlighting its standout appeal. By handling the entire process in-house, we saved the client time, minimised stress, and ensure clear communication, allowing them to focus on other priorities while we managed approvals, design, and execution.